The State of Technology In Professional Sports Teams

Global Market Outlook and Five-Year Forecast

The first global market research paper focused on Moneyball-type technology and data analytics used to improve the performance of professional sports teams

The Research

GLOBAL

Africa

Asia

Australia and New Zealand

Europe

North America

South America

SPORTS

American Football

Baseball

Basketball

Cricket

Ice Hockey

Rugby

Soccer

INSIGHTS & TRENDS

Market Size

Key Market Trends

Customer Drivers

Barriers to Adoption

Breakdown by Sport

Regional Market Breakouts

Executive Summary

Professional sports teams are in a race for data. Not just any data, but the data that will give them a competitive edge and lead to wins. Technology and data have been credited with transforming struggling teams into champions, such as the Golden State Warriors and Leicester City FC. Analytics helps recognize patterns around preventable injuries, such as hamstring injuries. Through video and sensors, teams have upended long-held beliefs about defensive formations and offensive strategies. Scouts use data to select players that not only fit the team’s position needs, but also match the club’s philosophy of play. For those teams that want to be competitive in today’s top professional leagues, technology has become a ubiquitous and necessary component.

However, as teams filter mounds of incoming data, finding the unexpected levers that lead to championships becomes increasingly difficult. When every team is using wearables or video, for example, it’s only a matter of time before everyone has the same information and competitive edges slip away. Finding the insights that will help staff unlock the next winning strategy is never-ending as new technologies are brought to market constantly.

This research paper will discuss the current state of technology in professional team sports around the globe. The paper forecasts market growth and technology trends that will shape the next five years for professional sports teams. We also explore the technologies that have had the most impact in sports to date, the ones that have yet to live up to their hype, and the ones teams are betting on for the next five years.

METHODOLOGY

Vendors Mentioned

AT&T

Catapult

Fitbit

Hawkeye

Kinexon

Kitman Labs

Microsoft

Opta

Oracle

Polar

Qualcomm

Participants

454 participants

376 teams

Athletes

Coaches

Data Analysts

General Managers

Managers

Sports Reporters

Trainers

More Vendors Mentioned

Samsung

SAP

Second Spectrum

Sportradar

Statcast

STATS

STRIVR Labs

Tableau

Verizon

Whoop

Zebra Technologies

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